Responsible for developing and implementing marketing plans to strengthen the mission-based programs and directives of an organization. Design and implement integrated marketing campaigns, manage and build brands, provide collateral design myself or provide art direction and lead teams.
Design and layout provided by: me
Develop and produce all print collateral - newsletters, Annual Reports, press kits, brochures, postcards/flyers, etc. Experience with website development, maintenance and online marketing and able to manage brands for consistency throughout.
Design, layout, author and edit content of 16-page Newsletter provided by: me
Develop new ways to continue telling the story, being inventive with the resources and capacity that are available. Develop strategies for engaging audiences at all levels. Stay current with new media and effectively employ new ways to continue raising brand visibility and strengthening an organization's online assets and social media presence including Facebook, Twitter, YouTube, et al.
Began creating video promos for programs at Intersection for the Arts which was part of a social media strategic initiative to increase followers and audiences. Utilizing iMovie, I created the most viewed video clips for the organization to date (below and here) and increased followers on Intersection's social media assets by over 800%.
From 1998-2001, I served as the Marketing Director for San Francisco Spring Break, a business I established with other partners to promote business and revenues of client corporations through targeted marketing of discount programs to student participants and to promote San Francisco to local and national college students as an alternative spring break destination.
I developed a web presence, devised and executed sales and marketing plans that led to the establishment of an immediate market presence and allowed for steady growth in a highly competitive marketplace. I developed project proposals that resulted in the successful capture of over 60% of contracts presented in the first year leading to hundreds of San Francisco businesses participating in a structured discount program to college students on their spring break.
San Francisco Spring Break received an Official Proclamation from the City of San Francisco in 2000 for its impact on the local economy and benefit to student participants.
Design and layout provided by: me
