When I started out at the San Francisco Conservation Corps, I found the more people I personally spoke to about the organization and the impact its mission has on the lives of the young people it serves, the more people realized they never knew its services were so comprehensive nor its impact so deep and life-changing for the corpsmembers. I knew then, we had to do a better job at outreach and expanding our network of potential supporters - those folks who could become volunteers, advocates, donors, or other stakeholders.
I subsequently crafted a proposal, met with and solicited Comcast and acquired a six-figure media sponsorship for SFCC. The sponsorship included the production of two short films that showcased the organization and production of a :30 second PSA, which featured celebrity spokesperson Peter Coyote, that was carried on Comcast through cross-channel distribution for 6 months and helped raise the profile of the organization and increase awareness of the services it provides in the community, as well as the double benefit it provides to the lives of the young people it serves.
Prior to executing this sponsorship, because time was of the essence for SFCC's 20th Anniversary Celebration, a matter of several months, I developed a script, assembled an audio/video team and produced this short film that we screened at the 20th Anniversary Gala fundraiser.
