Communications
Develop and execute annual public relations plans and all internal and external communications strategies. Manage and cultivate relationships with local and national media. Write and edit all communications materials and press releases for all organizational programs.
Develop story narratives and content across all media platforms. Create and execute social media strategies, activating and monitoring audience engagement across all social media assets. Develop methods to increase engagement and grow audiences. Led multiple teams to create or redesign websites and web environments for all of the organizations and projects I've been involved with in the past 15 years - some teams comprised of 2 people and others up to 10 people.
Here are just a few clips from coverage received over the many years of the North Beach Jazz Festival. These are from the 6th Annual event, and while there was much more broadcast coverage (as well as print), these provide a sampling of the breadth of coverage received from communications efforts.
Pitch stories, manage all media coverage, prepare organization representatives and other stakeholders with Talking Points and other pertinent information for interviews and supervise media during events.
Case Study
When I started out at the San Francisco Conservation Corps, I found the more people I personally spoke to about the organization and the impact its mission has on the lives of the young people it serves, the more people realized they never knew its services were so comprehensive nor its impact so deep and life-changing for the corpsmembers. I knew then, we had to do a better job at outreach and expanding our network of potential supporters - those folks who could become volunteers, advocates, donors, or other stakeholders.
I subsequently crafted a proposal, met with and solicited Comcast and acquired a six-figure media sponsorship for SFCC. The sponsorship included the production of two short films that showcased the organization and production of a :30 second PSA, which featured celebrity spokesperson Peter Coyote, that was carried on Comcast through cross-channel distribution for 6 months and helped raise the profile of the organization and increase awareness of the services it provides in the community, as well as the double benefit it provides to the lives of the young people it serves.
Prior to executing this sponsorship, because time was of the essence for SFCC's 20th Anniversary (a matter of several months) I developed a script, assembled an audio/video team and produced this short film that we screened at the 20th Anniversary Gala fundraiser.
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