Marketing

Responsible for developing and implementing marketing plans to strengthen the mission-based programs and directives of an organization. Design and implement integrated marketing campaigns, manage and build brands, develop and produce all print and digital collateral: newsletters, annual reports, press kits, brochures, postcards/flyers, etc.

Spearhead website development, maintenance and online marketing managing brands for consistency throughout. Curate content development for storytelling and drive growth metrics in online audiences. Develop and manage social media platforms and create content strategy for all digital assets. Track and optimize campaigns utilizing essential tools and analytics.

Endemic in the non-profit space is a lack of resources but no smaller the need to get the word out. I began creating video promos for upcoming programs at Intersection for the Arts which was part of a social media strategic initiative to increase followers and audiences. Equipped with only iMovie, I created the most viewed video clips for the organization (still to date) and increased followers on Intersection's social media assets by over 800%.

Develop new ways to continue telling the story, being inventive with the resources and capacity available. Develop strategies for engaging audiences at all levels. Stay current with new media and effectively employ new ways to continue raising brand visibility and strengthening an organization's online and offline assets.

Case Study

From 1998-2001, I served as the Marketing Director for San Francisco Spring Break, a business I established with other partners to promote business and revenues of client corporations through targeted marketing of discount programs to student participants and to promote San Francisco to local and national college students as an alternative spring break destination.

I developed a web presence, devised and executed sales and marketing plans that led to the establishment of an immediate market presence and allowed for steady growth in a highly competitive marketplace. I developed project proposals that resulted in the successful capture of over 60% of contracts presented in the first year leading to hundreds of San Francisco businesses participating in a structured discount program to college students on their spring break.

San Francisco Spring Break received an Official Proclamation from the City of San Francisco in 2000 for its impact on the local economy and benefit to student participants.

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