Marketing

 

Responsible for developing and implementing marketing plans to strengthen the mission-based programs and directives of an organization. Design and implement integrated marketing campaigns, manage and build brands, develop and produce all print collateral - newsletters, annual reports, press kits, brochures, postcards/flyers, etc.

Above is just a very small sampling of collateral I've designed for some of the organizations with which I've been involved. Designs represent postcards and flyers, vinyl banners for conferences, reports and multi-page (8-36pp) booklets.


 

Spearhead website development, maintenance and online marketing managing brands for consistency throughout. Curate content development for storytelling and drive growth metrics in online audiences.

Develop and manage social media platforms and create content strategy for all digital assets. Track and optimize campaigns utilizing essential tools and analytics.

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Develop new ways to continue telling the story, being inventive with the resources and capacity that are available. Develop strategies for engaging audiences at all levels. Stay current with new media and effectively employ new ways to continue raising brand visibility and strengthening an organization's online assets.

 

Endemic in the non-profit space is lack of resources, but no smaller the need to get the word out. Equipped with only iMovie, I created a series of promo videos for upcoming events at Intersection for the Arts that remain among the most viewed video assets of the organization.

Created the Cap & Gown Gala for First Graduate and associate produced this film to screen at the Gala which was first held at Letterman Digital Arts Center, taking advantage of the state-of-the-art screening room and the legendary film environment of the venue.

 
 

A film created to showcase the important and impactful work of Partners in School Innovation which I helped write and produce.


 
 

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